Picture Book Fashion was launched in 2011 by Michelle and Andrew Molloy each of whom has extensive experience in the children's clothing/fashion market. The company is based in Scotland but also has designers in the Netherlands. The company launched with a single brand - Ariana Dee, which has since been shortened to become A*Dee. A*Dee is now widely known as a fashion brand for girls aged 2y - 12y that creates a 'complete look' collection, where you will find dresses, pretty legging sets, matching coats and jackets, and those all-important finishing touch accessories!